Telling stories that matter, setting your brand apart


“When it comes to turning complex university research into dynamic stories that are easy for anyone to understand, Dana is one of the best in the business. Spiders, midwifery, cellphone technology, sleep science and so many other subjects have all been made much more interesting courtesy of the Dana Yates quill.  And she is a pleasure to work with.”

Paul Fraumeni
Executive Director, Digital Creative Services
University of Toronto

“Dana is creative, reliable and never misses a deadline. At the university, we often have the challenge of communicating complex issues and concepts, and Dana always finds a way to make the material interesting and accessible. She delivers copy that is crisp, clear and precise, and with a flair that is always engaging.”

Bruce Piercey
(Retired) Group Director, Communications
Ryerson University

“A gifted writer, Dana’s thorough and creative approach makes her the ideal freelance partner. She has demonstrated a strong ability to understand and meet the client brief, while at the same time adding her own distinctive flavour to her work. Always engaging, Dana’s writing makes you want to read on, regardless of the subject matter – a testament to her talent as a writer. The quality of Dana’s work is complemented by her friendly, proactive and timely service.  Dana does not simply complete the work as briefed; instead she contributes positively to the process through valuable creative input. Dana is one of my most reliable freelance writers, a superb editor, and on top of it all, she’s a lot of  fun to work with.”

Julie Zahab
Director, Administration and Special Projects
Registrar’s Office
Ryerson University

“Dana worked on two very different assignments for the University of Lethbridge this spring. One was a research story for our university magazine. The second was a collection of student stories for our recruitment efforts. I was absolutely thrilled with both assignments.  Dana was able to address each assignment – and audience – in an impactful and engaging way. Her work is polished, accurate and delivered on deadline. She nailed both assignments!”

Alesha Farfus-Shukaliak
Manager, External Communications
University of Lethbridge

“In all the years I have known Dana, she has been the consummate professional. Not only is she a brilliant writer who can bring research stories to life, but she also delivers assignments on time (sometimes even ahead of your deadline). She’s also one of the nicest people I’ve worked with while she was editing Ryerson’s alumni magazine. I would highly recommend her as a freelance writer — she’ll exceed your expectations!”

Suelan Toye
Media Relations Officer
Ted Rogers School of Management
Ryerson University